The number of referring domains is one of the most important ranking factors in Google’s algorithm, as this study of one million Google Search results shows: The correlation between the number of referring domains and the website’s position in search results source: Backlinkoīut how do you analyze your website’s quality and its backlink profile without being able to see your current PageRank? Not to worry. The more, the better - this is the main principle most SEO experts use when it comes to backlinks. Recent research by Ahrefs demonstrates a clear positive correlation between the number of unique referring domains and organic traffic.

Google stopped supporting this metric a few years ago, supposedly to focus their webmasters’ attention on more important things such as the overall quality of content and website performance.Īre you ready to dig in and learn more about website optimization? Then, check out our article on optimization tools and tips!ĭespite the fact that this particular metric doesn’t officially exist anymore, the idea behind it is alive and kicking. PageRank became one of the core metrics search engines use to gauge the value of every page they’re indexing. That metric aimed to make search results more relevant by evaluating how many references every webpage has, both internal and from other websites. It all started with Google co-founders Sergey Brin and Larry Page creating a metric called PageRank. Let’s dive into the history of backlinks for a minute. Why do you need to use link building software?

Why do you need to use link building software?.

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