So let’s hop into how you would create this campaign type.

To me, this is kind of how an InMail or Sponsored Messages will look when it shows up in your messaging center in LinkedIn.

There’s also a corresponding banner off to the side that also is trying to promote this product. Then you can notice the anatomy of this, we’ve got a call to action button up here at the top, it says sponsored, you can tell that there’s a person who sent it and then there’s a message here with a number of different links throughout the entire message. So you can tell at a pretty quick glance which messages coming through are sponsored and which aren’t. I’ve got a message pulled up here and you can see over on the side that it actually says sponsored right here in the notification on the left hand side. So to start off, I want to show you what a Sponsored InMail looks like from the user perspective. So I’m going to go back and forth throughout this demo, but hopefully by the end of it, you’ll feel a lot more confident about giving them a try. So today, I want to run through an example of what they look like, run you through the campaign creation portion, and then talk about some of the metrics that you need to pay attention to and talk about some calls to action that you can use to get the most out of a Sponsored InMail or Message Campaigns.Īnd in case you can’t tell, they kind of have two names.

I know a lot of people are interested about them, but I don’t think a lot of people use them, or know how to get the most out of them. The b2b targeting on LinkedIn is so much better than any of the other networks that are out there and I personally just do a lot of b2b advertising.īut one of the things that I don’t think people use as much are the Sponsored InMail or Sponsored Message Campaigns.

LinkedIn is one of my favorite advertising platforms.

Drew houston