As per the research study, the content creators who put captions and subtitles to their YouTube videos saw a 7.3% increase in views.

The research study conducted by the Journal of the Academy of marketing science found that captions and subtitles can improve brand intent and brand image.

Over 80% of people use captions at least once a month a study conducted by Netflix.

For obvious reasons, the statics can be different or higher for people with disabilities. YouTube is the 2nd largest search engine producing 19.7 billion in revenue in January 2021. One hundred twenty-two million users are active on YouTube every day.

Therefore, adding captions in multiple languages, especially for the regions where your videos are mostly watched, is essential. If you’re looking to add subtitles or captions to your YouTube videos, you can use a few hacks to make the process easier. Here are six hacks that can help you get started: Google auto-translate captionsīy using Google auto-translate, YouTube will automatically translate your caption files into multiple languages.Īccording to Google, this feature is still in beta and “may not be perfect.” However, it shows promise as a way to generate subtitles for videos in multiple languages automatically. The idea is that you upload a video and specify the language of the audio track. Then, Google will use its machine learning algorithms to generate subtitles in that language. To test out the feature, upload a short video clip with English audio. For instance, select French as the target language for translation.

Youtube automatic translation subtitles